Fresh Produce Trade Show: Nutritious, Sustainable & In Demand
Fresh produce remains central to foodservice menus, retail offerings, and everyday consumer diets worldwide. By 2033, the global fresh fruits & vegetables market is projected to reach $1,274.25 billion, with healthy, convenient, and sustainably grown options leading growth. Asia-Pacific leads consumption, with China, India, and Japan contributing significant volumes.
At FHA 2027, visitors can explore products and innovations across the fresh produce sector. The segment connects hotels, restaurants, caterers, retailers, and other foodservice businesses with brands, growers, exporters, distributors, and fresh food wholesale suppliers across the fresh produce value chain.
Fresh Produce Products & Innovations to Explore
At FHA 2026, the event welcomed 2,750 exhibitors from 63 countries, alongside 800 hosted buyers and more than 19,000 business meetings.
Fresh Fruits & Vegetables
Explore a diverse selection of fresh fruits, vegetables, and leafy greens from regional and international markets. Discover different varieties, quality grades, and products suited to retail, hospitality, and foodservice requirements.
Organic & Locally Grown Produce
Discover organically grown and locally sourced fruits, vegetables, and herbs. Explore products that reflect growing interest in responsible cultivation, shorter supply chains, and transparent sourcing practices.
Exotic & Speciality Produce
Explore unusual fruit and vegetable varieties, speciality herbs, and seasonal produce from different regions. These products give retailers, restaurants, and distributors opportunities to introduce distinctive flavours and diversify their offerings.
Convenient & Ready-to-Eat Produce
Discover pre-packaged salads, fresh-cut fruits, prepared vegetables, and other convenient produce formats. Explore products designed to make fresh ingredients more accessible while addressing preparation time, portioning, and storage considerations.
Functional & Nutrient-Rich Produce
Explore nutrient-rich fruits, vegetables, leafy greens, and other produce valued for their natural nutritional properties. Discover products that support growing consumer interest in balanced diets, plant-based eating, and fresh, minimally processed ingredients.
Sustainable Farming & Fresh Produce Supply Chains
Discover developments in sustainable cultivation, vertical farming, cold-chain management, and produce packaging. Explore approaches that help maintain freshness, support traceability, and reduce post-harvest losses across the supply chain.
Taking Fresh Produce From Harvest to Market?
Explore processing, cold-chain, and packaging technologies that help preserve freshness, reduce waste, and improve efficiency.
Why Explore Fresh Produce at FHA?
Discover Fresh Produce & Market Innovations
Explore fresh fruits, vegetables, and speciality produce from different markets. Discover developments in sustainable cultivation, produce varieties, packaging, and post-harvest handling that are shaping the fresh produce industry.
Evaluate Produce Quality & Sourcing Requirements
Assess freshness, appearance, grading, packaging, and product specifications first-hand. Discuss seasonal availability, supply volumes, cold-chain management, and food safety requirements with participating companies to identify produce suited to your business needs.
Connect With Growers & Fresh Produce Suppliers
Meet growers, exporters, importers, distributors, and fresh food wholesale suppliers from different markets. FHA provides opportunities to broaden your sourcing network, discuss supply capabilities, and explore potential trade partnerships across the fresh produce value chain.
Fresh Produce Trends & Insights
Explore the latest fresh produce trends, sustainable farming innovations, supply chain insights, and consumer preferences shaping the future of the global F&B industry.
Frequently Asked Questions
Who should visit the Fresh Produce segment at FHA?
The segment is relevant to buyers, importers, distributors, hospitality operators, retailers, and other F&B professionals interested in fresh produce and sourcing opportunities.
What can visitors explore in the Fresh Produce segment?
Visitors can explore products, innovations, and market developments across fresh produce and the wider fresh food value chain.
Can buyers connect with fresh food suppliers at FHA?
Yes. FHA provides opportunities to connect with growers, exporters, distributors, brands, and fresh food wholesale suppliers. Visitors can check the latest exhibitor list closer to the show.
How can I find participating fresh produce companies before FHA 2027?
Closer to the show, visitors can browse the latest exhibitor list and event resources to shortlist companies they may wish to connect with onsite.
Can I explore other F&B categories at FHA?
Yes. FHA brings together multiple food and beverage segments under one roof. Visitors can browse the full show segments when planning their visit.
How can my company exhibit in the Fresh Produce segment?
Companies interested in showcasing relevant products, brands, or capabilities can submit an enquiry through the Book a Stand form.