FutureFWD

FutureFWD

The Meeting Place Dedicated to Technology in
Hospitality, Foodservice, and Retail

Technology is reshaping the future of hospitality, retail and foodservice.

Making its debut at FHA 2026, FutureFWD brought together a 4-day conference and technology showcase, where industry leaders explored emerging trends, gained insights from expert speakers and experienced innovative solutions transforming the sector. From AI and automation to robotics and smart operations, FutureFWD served as the meeting place for learning, discovery and collaboration.

Building on the success of its inaugural edition, FutureFWD returns in 2027 with even more opportunities to explore the technologies shaping the future of hospitality, retail, and foodservice manufacturing and processing.

Technology is reshaping the future of hospitality, retail and foodservice.

Making its debut at FHA 2026, FutureFWD brought together a 4-day conference and technology showcase, where industry leaders explored emerging trends, gained insights from expert speakers and experienced innovative solutions transforming the sector. From AI and automation to robotics and smart operations, FutureFWD served as the meeting place for learning, discovery and collaboration.

Building on the success of its inaugural edition, FutureFWD returns in 2027 with even more opportunities to explore the technologies shaping the future of hospitality, retail, and foodservice manufacturing and processing.

FutureFWD 2026 Highlights

32

Countries and regions represented
Regional participation from across Asia and beyond

34%

Executive & Business Leadership
Attended by senior business leaders and decision-makers

44%

Food & Beverage / Services / Operations
The largest attendee segment at FutureFWD 2026

10+

Emerging Tech Trends
AI-backed service, Automated Kitchens, Contactless Payments, Cybersecurity, Faceless Check-ins, Service Robotics, Smart Room Innovation & IoT, and much more...

50+

Expert Speakers
Industry experts shared insights across three days of conference sessions

Technology Is Changing the Way Business Gets Done

Technology is no longer just an added advantage. Across hospitality, foodservice and retail, businesses are investing in new solutions to improve efficiency, manage rising costs, personalise customer experiences and stay competitive.

78% of hotel chains are already using AI

And 89% plan to expand their use of AI within the next 12 to 24 months1.

82% of restaurant executives plan to increase AI investment

With businesses looking to technology to enhance customer experience and improve restaurant operations2.

69% say technology made their restaurants more productive

Among operators that invested in more technology over the past two to three years2.

45% of consumers use AI during their shopping journey

With 41% already using AI to research products before making purchasing decisions3.

78% of hotel chains are already using AI

And 89% plan to expand their use of AI within the next 12 to 24 months1.

82% of restaurant executives plan to increase AI investment

With businesses looking to technology to enhance customer experience and improve restaurant operations2.

69% say technology made their restaurants more productive

Among operators that invested in more technology over the past two to three years2.

45% of consumers use AI during their shopping journey

With 41% already using AI to research products before making purchasing decisions3.

Sources:
1https://www.cloudbeds.com/press/h2c-ai-automation-study/
2https://go.restaurant.org/rs/078-ZLA-461/images/SOI-2025-Report.pdf
3https://newsroom.ibm.com/2026-01-07-ibm-nrf-study-brands-and-retailers-navigate-a-new-reality-as-ai-shapes-consumer-decisions-before-shopping-begins?

What You'll Find at FutureFWD

The FutureFWD Audience*

32

Countries and regions represented
Regional participation from across Asia and beyond

34%

Executive & Business Leadership
Attended by senior business leaders and decision-makers

44%

Food & Beverage / Services / Operations
The largest attendee segment at FutureFWD 2026

10+

Emerging Tech Trends
AI-backed service, Automated Kitchens, Contactless Payments, Cybersecurity, Faceless Check-ins, Service Robotics, Smart Room Innovation & IoT, and much more...

50+

Expert Speakers
Industry experts shared insights across three days of conference sessions

*Figures based on FutureFWD 2026 attendee insights.

Key Buyers & Industry Leaders You Can Expect to Meet

1-Group • Accor • Chick-fil-A Asia • FairPrice Group • Genting Malaysia • GuocoLand Hotels • Jollibee Foods Corporation • JUMBO Group of Restaurants • Mandai Wildlife Group • Marina Bay Sands • Marriott International • Max’s Group Inc. • Pan Pacific Hotels Group • Plaza Premium Group • RE&S Enterprise Pte Ltd • Resorts World Sentosa • Restaurant Brands International • Rosewood Hotel Group • Shangri-La Singapore • Singapore Airlines • Sodexo Singapore • The Fullerton Bay Hotel Singapore • Walt Disney Attractions Japan • and many more…

Key Buyers & Industry Leaders You Can Expect to Meet

1-Group • Accor • Chick-fil-A Asia • FairPrice Group • Genting Malaysia • GuocoLand Hotels • Jollibee Foods Corporation • JUMBO Group of Restaurants • Mandai Wildlife Group • Marina Bay Sands • Marriott International • Max’s Group Inc. • Pan Pacific Hotels Group • Plaza Premium Group • RE&S Enterprise Pte Ltd • Resorts World Sentosa • Restaurant Brands International • Rosewood Hotel Group • Shangri-La Singapore • Singapore Airlines • Sodexo Singapore • The Fullerton Bay Hotel Singapore • Walt Disney Attractions Japan • and many more…

Beyond The Technology Showcase

FutureFWD is more than a place to discover new solutions. It is also a platform for the industry to exchange ideas, explore emerging challenges and uncover what’s next for hospitality, foodservice and retail.

Through the FutureFWD Conference, industry leaders, technology experts and business decision-makers come together to share real-world perspectives on the trends and innovations transforming the way businesses operate, serve and grow.

Shaped By Industry Perspective

Helping to shape these conversations is the FutureFWD Steering Committee, comprising industry leaders who bring diverse perspectives and real-world experience to guide the programme’s themes and areas of focus.

Andrew Cameron
Founder & CEO
Enzyme Consulting
Han Wei Chew
President
HITAS (Hospitality Information Technology Association Singapore)
Ivan Ng
Chief Technology Officer
City Developments Limited
Khang Nguyen Trieu
Vice President – Head of Digital and Technology
Banyan Group
Laveena Mahtani
Strategic Marketing & Communications Leader
Formerly with Marriott International and Meta
Nigel Ngan
Digital Strategy Lead & Head (Product Development
– Food Services)
FairPrice Group
Wilmos Lee
Assistant Vice President, IT
Tunglok Group

Interested in joining the FutureFWD 2027 Steering Committee? We welcome industry leaders and innovators passionate about shaping the future of hospitality, retail, and foodservice manufacturing and processing.

Email [email protected] today to express your interest.

Interested in joining the FutureFWD 2027 Steering Committee? We welcome industry leaders and innovators passionate about shaping the future of hospitality, retail, and foodservice manufacturing and processing.

Email [email protected] today to express your interest.

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Planning to Visit?

Stay in the loop with the latest FHA updates to help you make the most of your visit.

Looking to Exhibit?

Put your brand in front of key buyers and decision-makers and grow your business across Asia.