Meat & Poultry
Powering Global Protein: Meat & Poultry in the Spotlight
Explore how quality, innovation, and changing lifestyles are redefining the meat and poultry industry worldwide.
The global meat market is on track to hit $1.55 trillion in 2025, with steady growth through 2030. Asia-Pacific is emerging as the fastest-expanding region, led by China’s $286 billion market and India’s rising appetite for protein. Poultry dominates for its value and lean nutrition, while beef and pork remain staples in established markets. Health-driven demand is also shifting attention toward organic, antibiotic-free, and ethically raised meats, alongside growing interest in plant-based and hybrid proteins.
At FHA 2026, the Meat & Poultry sector takes the spotlight with premium cuts, ready-to-cook selections, processed products, and alternative proteins on display. From traceable supply chains and cold-chain breakthroughs to marinated convenience cuts and wellness-focused options, this is where buyers, distributors, and hospitality professionals will uncover the future of global protein.
Market Trends: Protein Innovations & Opportunities
Value-Added Convenience
Busy consumers are seeking more than raw cuts. Ready-to-cook portions, marinated meats, and pre-seasoned poultry provide speed without sacrificing flavor. Retailers and suppliers who focus on convenience-driven solutions can meet the rising demand for quick, tasty, and high-quality protein options in global markets.
Health & Ethical Choices
Shoppers are actively seeking organic, antibiotic-free, and ethically sourced meats. Transparency and traceability build trust, while healthier positioning appeals to families and health-focused buyers. This shift is redefining premium meat as not just indulgent, but also safe, responsible, and aligned with wellness priorities.
Alternative Proteins & Hybrids
Plant-based and blended meats are no longer niche. From hybrid burgers to protein-rich alternatives, consumers are exploring options that balance sustainability, taste, and nutrition. These innovations complement traditional meat, allowing brands to expand their portfolios and appeal to environmentally aware and flexitarian consumers.
Technology & Supply Chain Innovation
Automation, robotics, and advanced cold-chain logistics are revolutionizing meat production and distribution. These improvements enhance food safety, efficiency, and freshness while opening new export and import opportunities. Technology-driven systems are setting new standards for quality control and reliability across global meat and poultry supply chains.
Source:
Statista , Meat Market Outlook – Worldwide, 2025-2030