In the fall of 2019, Mintel released seven trend predictions for how consumers and markets will evolve over the next 10 years. Today, with the global COVID-19 pandemic altering consumer behavior at every turn, these predictions are being accelerated. The global Mintel Trends team looks at how the crisis is bringing the future forward through the lens of the 2030 Global Consumer Trends, Mintel’s 7 Drivers.

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