FHA INSIDER

FHA Insider is Food&HotelAsia’s new digital content hub. Gain industry insights, hear from thought leaders and join our community in discovering the latest F&B and HoReCa trends today.

At The Table With: Laplandia

20 January 2020 by Food&HotelAsia

What is the story behind Laplandia?

Unlike your usual story that begins with long traditions and history lessons, Laplandia’s tale begins with two strangers, with completely different backgrounds, crossing paths.

While on a business trip to Lapland, David a Finnish diamond jeweller with some distant connections to the alcohol industry, was captivated by the flawless beauty and natural purity of the region. He called it the ‘Land of Purity’. This thought ignited and inspired the idea on which the blueprints of Laplandia Vodka were born.

David’s vision was that Laplandia would represent all the known characteristics and attributes of Lapland such as purity, cleanliness and naturality. All he was missing was a distillery with the resources and capabilities to fulfil such a dream.

Meanwhile, in the capital of Northern Finland, Oulu, lived an artistic soul, Ilpo, who had spent a significant part of his youth as a rock n’ roll roadie, and was later known for running his own rock club. Over the years Ilpo had started craving something more to his life and eventually his ties to the nightclub world brought him to co-found a distillery – right at the border of Lapland – in 1998. This distillery was Shaman Spirits.

Over the years Shaman Spirits came to identify itself as a distillery that would focus solely on quality and pure ingredients. Due to its geographical location, it had unique resources available (for details see www.shamanspirits.com). For years Ilpo had a vision of finding a partner with good enough international ties and experience to introduce those resources to the global market.

As faith would have it, and rather coincidently, the Universe brought this unexpected duo together. And when discovering each other’s visions, there wasn’t a shred of doubt in their minds that the right pieces of the puzzle had finally found each other. Not long after, Laplandia Vodka as we know it today, was born.

The plain, white decoration of the bottle was designed to represent the ‘Land of purity’ in all of its aspects, while the 24K gold used in the midnight sun is a tribute to David’s background and the legendary gold fields of Lapland. After all, that’s where he was visiting when getting his first stroke of wit that eventually led to all of this.

On the other hand, Ilpo’s creative ambitions from the rock n’ roll days are channeled into marketing and recognised through the colourful flavoured vodka selection, the luminous presentations, the tone of voice and the general attitude of the people behind it all.

Today, having won multiple prestigious international tasting awards, Laplandia is slowly reinventing vodka around the world. To learn about the taste and physical qualities of the vodka, check ‘Our Craft’’ page.

We heard that the ingredients used is what makes Laplandia unique, can you tell us more about them?

The thing that many people often seem to forget is that the main ingredient in vodka is water (60%). Even the name ‘vodka’ is derived from the Russian word ‘voda’, which means water. In other words, what makes the biggest difference to the taste of vodka is the quality of the water.


Coco shot, coconut flavoured vodka, Laplandia

Having said that, our water source, the groundwater of Lake Hirsijärvi, is estimated to be among the cleanest on earth. Our water source is pure and thus the “Land of Purity” is derived. Its origin and history are unique and can be traced all the way back to the Ice Age. The water goes through the best possible natural purification processes, such as filtrating into an esker and getting purified through thick sand layers that are thousands of years old. The sand in the region is an excellent natural water cleaner, because it was once washed by ice-cold glacial meltwater.

These purification processes are so effective and unique that they can’t be synthetically reproduced, and there is no need for the water to go through any post-processing or treatments before distribution.

Tell us about your bestselling vodka.


Laplandia Espresso Shot, Laplandia

Finland is the worlds’s highest coffee consumer per capita, thus setting the bar up in the sky when it comes to taste of coffee. Having our water resources as a base together with this kind of passion for coffee was destined to result in something revolutionary. And it did.
This product provides endless possibilities for cocktails while it is perfect to be consumed straight, slightly chilled.

Share with us the latest scoop on your new product – vodka ice creams


Laplandia’s latest product – Vodka Ice creams, Laplandia

Flavored Vodka ice cream. That’s correct.

As the first spirit brand in the world, we are proud to present ice cream infused with flavored vodka. The ice cream is locally and traditionally crafted using locally sourced and responsibly produced lactose-free cream, lactose-free milk, and by adding Laplandia’s famously delicious flavored vodkas. No air is added in the production process.

As a result, you get a lovely, authentic flavor containing 4.9% ALC!

We are all about crafting beautiful experiences and enjoying life, and everybody loves ice cream. Crafting a delicious, literally “buzzy” dessert was a natural continuance for ourselves and our product line.

Think of it as a new form of a cocktail, a ready-to-eat (a.k.a RTE) or just a dessert for adults!

Tell us about how Laplandia is doing its part for sustainability

 Because we are a booze factory we must also be aware of our responsibilities. We are liable for our customers, the society and the environment. We produce our quality spirits to be enjoyed with good people in moderate amount. We are committed to fair conduct towards our customers, employees and stakeholders.

For instance, our carton boxes and packages are manufactured by a company that is an honoured member of the Forest Stewardship Council (R), a global NGO and non-profit organisation dedicated to responsible forest management. Moreover, our bottles are decorated by one of the world’s leading decorative glass design companies that has also proven their values by being awarded a local Green Award for environmental protection activities, CSR and applying the highest standards of environmental care.

Could you share with us your favourite cocktail recipes?

 Martini 1 – YUZUPOLITAN

– Laplandia Lingonberry -45ml

– Yuzu Juice- 45ml

– Grape Juice- 15ml

– Orange Peel (garnish)

Martini 2 – MINTLANDIA

– Laplandia Vodka – 30ml

– Laplandia Mint – 15ml

– Pineapple Juice – 60ml

– Lime Juice – 30ml

– Mint Leaf (garnish)

—–

Don’t miss out on Laplandia’s vodka ice creams and super premium vodkas, all available at FHA-Food & Beverage, 31 March – 3 April 2020, Singapore Expo, booth 6B5-01.