Asia's most comprehensive international food & hospitality trade event.

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Post Show Review 2016


Food&HotelAsia2016 (FHA2016) – Asia’s leading and most comprehensive international food and hospitality trade event was a huge success with many firsts and new records set.

With its first outdoor hall extension, FHA2016 occupied a whopping 97,000 sqm of exhibition area and welcomed close to 72,000 attendees from over 100 countries/regions, a 13.0% increase from the last edition in 2014. Trade attendees include exhibiting staff, trade visitors, conference speakers and delegates, judges and competitors, and members of the media.

Throughout the 4-day event, trade buyers packed the exhibition halls in search of products and solutions amidst the tens of thousands of product offerings put up by a record 3,189 exhibitors from 70 countries/regions and 60 international group pavilions.

Adding to the excitement onsite, a string of world-class competitions, seminars, workshops and activities were staged alongside the exhibition. Hundreds of competitors were vying to out-do each other with their skills and talents at FHA Culinary Challenge, FHA Barista Challenge 2016, first CTI Latte Art Duel @ FHA, the new Sweet High Tea Challenge, and Bocuse d’Or Asia Pacific (held alongside FHA for the first time). Conference delegates and speakers were highly engaged in gaining and sharing industry knowledge at the FHA International Conference. Other new highlights at the show included the Halal Supermarket @ FHA2016 and Recommended Self-Guided Trails.

Feel the vibe on the show floor


Trade visitors were able to witness first-hand product launches and watch live product demonstrations.

The show floor was packed with attendees with varying business objectives. Some had purchasing in mind, while others were here to network and learn about new market trends.

Talents from across the region had the opportunity to put their skills to the test at the various competitions held at FHA2016.

With a comprehensive programme covering diverse topical issues, the FHA International Conference continues to be the region’s leading knowledge exchange and networking platform for the food and hospitality sectors.

FHA2016 Show Dailies

Click on the thumbnails below for daily digests of the 4-day show.

Click here to view the FHA2016 list of exhibitors and the Online Show Catalogue.
Or, contact [email protected] to purchase a copy of the FHA2016 Show Directory at SGD200.

To be kept updated with the latest on FHA2018, click here to join the mailing list.


FHA2016 played host to a record 47,630 trade buyers, a notable 8% increase from its last edition in 2014. Overseas visitors made up a significant 41.9%. Visitors hailed from 100 countries/regions, coming from all spectrums of the F&B and hospitality sectors across Asia and beyond, including hotels, foodservice, importing/distribution, retailing, bakery amongst others.

Visitors Breakdown by Country / Region (excluding Singapore)


  1. South-East Asia includes Brunei, Indonesia, Malaysia, Philippines, Thailand, and Vietnam.
  2. Indian Sub-Continent includes Bangladesh, India, Maldives, Mauritius, Pakistan, Palestine, Seychelles and Sri Lanka.
  3. Rest of Asia includes Bhutan, Cambodia, China, East Timor, Hong Kong, Kazakhstan, Kyrgyzstan, Japan, Korea, Laos, Macau SAR, Mongolia, Myanmar, Nepal, Papua New Guinea and Taiwan.
  4. Oceania includes American Samoa, Australia, Fiji, French Polynesia, Guam, New Caledonia, New Zealand, and Solomon Islands.
  5. Middle East includes Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria and United Arab Emirates.
  6. Europe includes Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Malta, Morocco, The Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom.
  7. Rest of the World includes Algeria, Argentina, Bahamas, Barbados, Brazil, Burkina Faso, Canada, Chile, Comoros, Egypt, Guinea, Kenya, Mexico, Namibia, Peru, South Africa, Trinidad and Tobago, Tunisia, United States of America, Uruguay and Zimbabwe.

Group Delegations

A remarkable 64 official group delegations, including 44 overseas groups from China, Indonesia, Hong Kong, Korea, Malaysia, The Philippines, Thailand, Vietnam amongst others, were present at FHA2016. They include delegates from Association of Purchasing Managers of Hotels and Restaurants of the Philippines, CMM Marketing, Hong Kong Food Professionals Association Limited, Chef Association of Malaysia, Pedas Halal Park Distribution Sdn Bhd, Vuphuc Baking, Indian Culinary Forum and many more!

Group Delegation from The Prive Group, Singapore

Group Delegation from Hong Kong Food Professionals Association

Group Delegation from Chefs Association of Malaysia

Group Delegation from Cambodia organised by U.S. Embassy Phnom Penh

Visitors at FHA2016 shared their experiences

This edition is better than the last as more manufacturers were present and not just represented by their local agents. With many projects around the world, this is especially important to me as it goes to show how much weightage manufacturers are giving to FHA. We are planning to have more of my team members visiting FHA2018.

Pastry Lai

Hospitality Purchasing Group HK Ltd

Hong Kong

I always visit FHA as there are many new things to see each edition. It is a good platform for me to learn more about the market and to meet my business partners such as Dolphin, Scotsman and Sirman. This year, I am pleased to have met new suppliers at the show and will be bringing new products to distribute in Vietnam.

Tran Van Tien

Hung Thinh Phat Co Ltd


Definitely a great platform for networking! I brought 4 of my new staff along and they too commented that FHA is an eye-opening show and is very educational. We were able to witness new trends first-hand, and see major brands under one roof.

Roshan Fernando

Serendib Leisure Management Limited

Sri Lanka

This year, our team of purchasers came with an ‘open mind’ to get fresh ideas for our future projects and FHA never fails to deliver. In fact, I found some interesting coffee machines which I will follow-up further with after the show. I have also heard from my boss who was also at the show that he will definitely be placing order for a pizza-dough making machine which is in the millions!

Cayetano Opena Abad Jr




Spread across 97,000 sqm, including an extended outdoor area, an impressive 3,189 exhibitors from 70 countries/regions and 60 international group pavilions were present to showcase their latest and best-selling products, services and solutions at FHA2016, including some of which were brought to Asia for the first time. Throughout its 20 editions, this is by far the largest assembly of exhibitors, further reinforcing FHA as the choice platform for many international food and hospitality manufacturers and suppliers to reach out to trade buyers in Asia.

Exhibitors Breakdown by Country / Region


  1. Rest of South-East Asia includes Brunei Darussalam, Indonesia, Malaysia, Myanmar, Philippines, Thailand and Vietnam.
  2. Indian Sub-Continent includes Bangladesh, India, Maldives, Mauritius, and Sri Lanka.
  3. Rest of Asia includes Cambodia, China, Hong Kong, Japan, Korea, Mongolia, Nepal, Papua New Guinea and Taiwan.
  4. Oceania includes Australia, Fiji, Guam and New Zealand.
  5. Middle East includes Iran, Israel, Jordan, Lebanon, Qatar, Saudi Arabia and United Arab Emirates.
  6. Europe includes Austria, Belgium, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Monaco, Morocco, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and United Kingdom.
  7. Rest of the World includes Algeria, Argentina, Bolivia, Brazil, Canada, Chile, Costa Rica, Egypt, Mexico, South Africa and United States of America.

Click here to view the FHA2016 list of exhibitors and the Online Show Catalogue.

Exhibitors’ testimonials

Delighted to be associated with FHA since its inception! Growing visitorship from new emerging markets such as a young contingent of Myanmar chefs at FHA2016 is an encouraging sign for industry players at FHA2016!

Tony Quek

Q Industries

From being a visitor every year, we exhibited for the first time at FHA2016 and are very happy with the decision! We received a good mix of enquiries from new project buyers as well as retrofit buyers for operations departments. We look forward to returning at FHA2018!

Martin Loh

POSH Urban

Key profiles for us at FHA2016 were industrial grade food manufacturers, R & D labs and huge central kitchens, whom we met at the show! It was a great networking event with our customer base from Indonesia and Malaysia!

Hidehiro Kajiwara

Kajiwara Inc.

We seek to educate the regional markets with our new bread and artisan bakery varieties through FHA and particularly this year has been exciting since our products received a lot of interest from Indonesia, Thailand, India and Vietnam. FHA is truly international!

David Tan Lye Hock

PAR International

FHA Culinary Challenge 2016


One of FHA’s most exhilarating events, FHA Culinary Challenge saw 817 competitors, a mix of both young and established chefs from around the world, participating at its 2016 edition. Winners for the various challenges, namely Individual Challenge, Gourmet Team Challenge, and the first Sweet High Tea Challenge, were crowned over 4 days of intense cook-offs.


Judges evaluate the masterpieces of the Sweet High Tea Challenge.


Participants meticulously prepare under the watchful eyes of the trade attendees at the Gourmet Team Challenge.

The results are:

Individual Challenge

Best Chef
Chang Yee Loong
(Marina Mandarin Singapore, Singapore)

Best Apprentice Team (Two-to-Tango)
Ku, Pei Hsuan and Lee Chih Hsuan
(Jinwen University of Science and Technology, Taiwan)

Best Culinary Establishment
National Culinary Team Philippines

Gourmet Team Challenge

Taiwan Young Chef Club

1st Runner Up
Hong Kong Chefs Association
(Hong Kong)

2nd Runner Up
Singapore Chefs Association

Sweet High Tea Challenge

Raffles Hotel (Singapore)

The complete list of winners and awards of the FHA Culinary Challenge 2016 is available here.

FHA Barista Challenge 2016


Hosted by the Speciality Coffee Association of Europe (SCAE) – Singapore Chapter, 8 top baristas, national champions from across the region, including Hong Kong, Indonesia, Japan, Malaysia, Sri Lanka, Taiwan, Thailand and Vietnam, congregated at SpecialityCoffee&Tea2016 to pit their skills against one another for the honour of being the best in Asia.

The results are:

Sam Tan Sze Yuin
(Discover Coffee, Malaysia)

1st Runner Up
Wong Ka Chun, Benny
(The Cupping Room, Hong Kong)

2nd Runner Up
Tomoko Yamamoto
(Specialty Coffee Unir, Japan)

CTI Latte Art Duel @ FHA


64 baristas signed up for the first-ever CTI Latte Art Duel @ FHA that was jointly organised by UBM SES and coffee, tea & i. Each contestant was required to prepare a free pour latte within an intense three-minute performance and present it to the panel of three distinguished judges, including Jin Kyu Kim – the current Latte Art Champion from Korea, Qi Li – the current Latte Art Champion from China, and Van Lin – from Gabee in Taiwan.

After defeating his opponents in this bracketed single-elimination tournament, Wong Stephen Cullamat (Park Hotel Alexandra, Singapore) emerged as the champion.


Asian Pastry Cup 2016


Asian Pastry Cup, which celebrates its 10-year anniversary this year, attracted 11 teams from China, India, Indonesia, Malaysia, the Philippines, Singapore, Sri Lanka, Thailand, Vietnam, Japan and Syria to compete in its 2016 edition.

In two days of grueling and adrenaline-pumping competition, participating teams worked tirelessly for eight hours to present a chocolate showpiece, a sugar showpiece, 16 plated desserts and two chocolate cakes. Through their creative plated dessert comprising Strawberry Compote with Lychee Granite Vanilla Mascarpone Cream, Lychee Sorbet Citrus Pain de Gens, the Singapore team was crowned the champion.

In addition to the 11 jury members from each participating nation, this year’s panel also included Gabriel Paillasson (World Pastry Cup founder), as well as world-famous pastry chef Pierre Hermé who acted as the International President of the Jury.


Each team was judged on the taste of their products and their technical ability.


For the first time, the competition was streamed live on YouTube and Youku (in China), allowing pastry fans from around the world to follow and catch key moments of the competition.

The results are:


1st Runner Up

2nd Runner Up

Bocuse d'Or Asia Pacific


Bocuse d’Or Asia-Pacific, which celebrates its 4th edition this year, was held at FHA for the first time. The competition brought together the elite of Asia-Pacific gastronomy whereby the 9 national teams from Australia, China, India, Indonesia, Japan, South Korea, Singapore, Sri Lanka, and New Zealand competed in a public-facing open kitchen.

Bruno Ménard, President of the new Bocuse d’Or Academy Singapore, together with Otto Weibel who is the Honorary President, presided the contest.

The top 5 qualified candidates are given the chance to compete for the Grand Finale of the Bocuse d’Or that will be held in Lyon (France) in January 2017.


This year, Japan takes the stage again, as chef Kataro Hasegawa, supported by his commis, expressed his talent to the jury with a fillet of Angus beef in pastry, Rossini-style and Toothfish marinated in Asian flavours.

The results are:


1st Runner Up

2nd Runner Up

3rd Runner Up

4th Runner Up
South Korea

FHA2016 International Conference


Asia’s Leading Knowledge Exchange & Networking Platform for Food & Hospitality Professionals

FHA2016 International Conference was a resounding success! FHA International Conference continues to be the region’s leading knowledge exchange and networking platform for the food and hospitality sectors. This year, FHA International Conference played host to close to 400 attendees from hotels & resorts, food services, food manufacturers and technology & solution providers.

The 3-day action packed conference, which ran from 12 – 14 April, featured close to 90 industry experts, and discussed the latest trends, topical challenges and best practices. Attendees had an amazing learning and networking experience through masterclasses, site visits, networking sessions, power-packed panel discussions, useful user case study presentations and interactive roundtable discussions.

The 2016 edition of the conference featured the following conference tracks, masterclasses and site visits:

Hotels & Resorts Food Services Food Manufacturing Bakery
12 April 2016
9.30am – 12.30pm Masterclass 1
Developing and Reinforcing an Aesthetic Design Concept for Sustainable Hospitality Assets
Masterclass 2
Leveraging your Existing Fans to Win New Ones through Social and Online Campaigns – Offline to Online Chatter
Masterclass 3
Incorporating Latest Techniques for Effective Mass Food Traceability
Masterclass 4
Future Trends in Bakery: Product Innovation and Development for Freshness, Health and Taste
2.00pm – 5.00pm Masterclass 5
How to Retrofit Hospitality Assets Cost Effectively while Minimising the Impact on Operations
Site Visit 1
Smart & Central Kitchen – State-of-the-art Food Preparation Equipment, Efficiency & Productivity
Site Visit 2
Singapore’s Largest Frozen Storage Space
Masterclass 6
Central Kitchen – Process Planning, Design and Considerations
13 April 2016 Combined Morning Plenary Session
– Industry Keynote Address: The Changing Demographisc and Trends in Hospitality Developement
– CEO Insights – Next Hospitality Investment Destinations
– Panel Discussion: Hospitality Investors Think Tank
Hotels & Resorts Management Conference F&B Design, Technology & Operations Conference Food Safety & Supply Conference
Capitalising on Regional Commercial Opportunities Smart Revenue Management Strategies Regional Expansion Strategies for F&B – To Dos and Donts

Successfully Create, Launch and Revive Restaurant Concepts

Cost Efficient Technology Integration for Improved F&B Operations

Achieving Higher Customer Satisfaction through Efficient Engagement Planning and Resource Allocation

Understanding FSMA: The Impact on Regional Food Trade

Regional Food Safety Legal Framework

Understanding New Contaminants and Implementing Food Traceability Measures

Addressing Barriers to Entry in New Markets

New Project Pipelines in APAC

Growth and Consolidation Planning

Assessing Market Indicators and Understanding Their Impact on Success

Achieving a “Total Hotel” RM Strategy

Pricing Strategies for Profit Maximisation

Multiple Distribution Channel Management for Global Reach

Social Marketing Innovations & Analytics for Customer Perception Management

14 April 2016 Combined Morning Plenary Session
(Hotels & Resorts)

– Opening Panel: Competing in a Crowded World – How are International and Asian Hoteliers, and OTAs Adapting Their Approach to the Industry
– Champions of Sustainable Hospitality Panel
– BRANDS: Look the Other Way
Combined Morning Plenary Session (F&B)
– Panel: South East Asia Food Industry Stakeholders
– F & B Innovators Forum
– Industry Keynote Address: The Role of Regional Stakeholders in Delivering Safe and Sustainable F & B Success
Hotels & Resorts Management Conference F&B Design, Technology & Operations Conference Food Safety & Supply Conference
Cloud and Analytics Applications for Smarter, Quicker RM Decision Making

Innovative Experience Enhancement Products that Drive Additional Revenues

New Trends in Improving Operational Excellence

Menu Engineering: New Trends

‘Reviving the Local Cuisine’ – Developing a Fusion Menu

Trends in Sustainable Kitchen Space Design

Upcoming Trends in Kitchen Space Utilisation – Doing More with Less

Central Kitchen and Centralised Production Units – Consolidating Food Preparations for Increased Efficiencies and Cost Savings

Cost Efficient Outsourcing of Culinary Preparations

From Response to Prevention: Improving Efficiency in Food Traceability

Removing the Vulnerable Links in the Chain of Food Safety

The 4Ts in Cold Chain Logistics for Improved Food Safety

Overcoming Operational and Resource Challenges through Collaborative Logistics

Key Highlights

Kicking off the 2016 edition of the FHA International Conference, is Keynote Speaker, Jesper Palmqvist, Area Director, Asia Pacific, STR Global. He set the tone for the rest of the conference, discussing The Changing Demographics in APAC and Trends in Hospitality Development.
Eric Levy, Managing Director of TSI, introduces the moderator and panellists of the Panel Discussion: CEO Insights – Next Hospitality Destination Hotspot Investments:

Robert McIntosh, Executive Director, APAC, CBRE Hotels

Marc Dardenne, Chief Executive Officer, Patina Hotels & Resorts

Budi Tirtawisata, Group Chief Executive Officer, Panorama Group

Frederic F. Simon, Chief Executive Officer, Asia, Commune Hotels + Resorts

Mohd K Rafin, Chief Corporate Officer, Park Hotel Group


Fashionable Food & Dining Trends and Restaurant Concepts was a hot topic in the Food Services conference track. This was a very received panel discussion, consisting of:

Stephen Kelly, Board Trustee, FCSI – APD, Managing Director, Hospitality Management Australia

Anupam Banerjee, Executive Chef, The Ritz-Carlton, Bangalore

Alan Barr, Founder and Managing Director, greyMatters

Himanshu Taneja, Executive Chef, Marriott International

Dave Pynt, Chef-Owner, Burnt Ends

Here are what the delegates had to say

An interesting overview of East meets West and the increasing impact of food safety on global well-being. Good to have a variety of viewpoints from the region

Sue Saunders

Gecko Consulting – Australia & Hong Kong

Hong Kong

Puratos is an innovation. It has brought science part of the food out and that’s how they have been able to do wonderful products. They are very focused.

Manohar Singh Devandi

Royal Orchid Hotels, India


Very apt and to the point session on sustainable hotel development.

Beni Agrawal

GK Hospitality Services


Excellent mix of speakers, sharing insightful, yet relevant information on the food industry.

Joseph Tan

Meta East Progress SB


The conference is very informative. We were made to understand the present trends in bakery products. The latest innovations being lectured would surely boost more sales especially the story-telling way of inspiring our customers to be curious in buying the products. Insights on global preferences make us aware of future productions to be displayed in our stores. Healthy ingredients being introduced will answer to the needs of our health conscious clientele.

Zenaida B. Gonzales

Michell’s Cakes & Pasteries and Stregato Gelateria


Conference Attendee Profile