EXCERPT FROM THE FINDINGS

A big thank you to the 1,991 past visitors who took time to participate in the 2020 Visitor Pre-Show Survey that was conducted online between 23 Jan and 13 Feb 2019. The feedback provided plenty of valuable insights which the Organising Team will use to curate a more rewarding experience for visitors in the upcoming events in 2020.

Check out some of the findings that were gleaned from the survey:

Who were the respondents?

The survey respondents represented a good spread of industry professionals across the entire value chain including F&B establishments, hotels, cafés, importers/distributors, manufacturers and more.

Breakdown by Company Activity

21.7%Importer / Wholesaler / Distributor
12.5%Manufacturer
12.2%Bar / Café / Fast Food / Quick Service
11.2%Restaurant / Bistro
10.4%Hotel / Resort / Country Club / Serviced Apartment
9.7%Other Food & Hospitality related
9.7%F&B / Hospitality Management Service / Consultancy
4.5%Retailer
2.9%Institutional Catering
5.2%Others

Breakdown by Job Function

24.5%Corporate Management
10.1%Executive Chef / Chef / Pastry Chef
10.0%Sales & Marketing
9.7%Operations / Project Management / Quality Control / R&D
7.9%Business Development
7.6%Service Staff
6.9%F&B / Catering Management
6.5%Purchasing
4.3%Kitchen Operations / Management
4.0%Finance / HR / IT
2.5%Academia
2.3%Consultant
3.7%Others

Which event(s) will they visit in 2020?

63.5%Both FHA-HoReCa and FHA-Food & Beverage
20.7%FHA-Food & Beverage only
14.4%FHA-HoReCa only
1.4%Unlikely to attend both events

What prompted visitors’ most recent visit to FHA?

35.3%Self-initiated to visit as a business trip
32.0%Sent by company as a business trip
17.7%Was interested to visit the show and took personal leave to visit
15.0%Others

EVENT CONTENT THAT ARE MOST IMPORTANT TO VISITORS

Range of exhibits/products

 Launch of new products/technology

List of exhibitors/brands present

Presence of new exhibitors

WHAT ARE BUYERS LOOKING FOR?

Top Product/Service Interest at FHA-HoReCa

Bakery, Pastry & Gelato

  • Packaging Equipment / Materials
  • Bakery / Pastry Utensils
  • Baking Ingredients
  • Preparation Equipment and Accessories
  • Storage Equipment

Foodservice & Hospitality Equipment

  • Food Preparation Equipment and Accessories
  • Food Processing / Cooking Equipment and Accessories
  • Catering / Foodservice Equipment
  • Automated Kitchen Equipment
  • Bar / Kitchen / Service Counter Equipment and Accessories

Hospitality Style

  • Kitchen Accessories
  • Cutlery
  • Cookware / Hollowware
  • Chinaware / Crystalware / Glassware / Flatware / Silverware
  • Tableware

Hospitality Technology

  • Point-of-Sale and Related Systems
  • Hospitality Management Systems
  • Database / Customer Relationship Management
  • Automation / Robotics
  • Accounting / Billing

Speciality Coffee & Tea

  • Bar Equipment and Accessories
  • Coffee Brewing Equipment
  • Coffee Beans – Roasted
  • Blenders
  • Speciality Teas

Top Product/Service Interest at FHA-Food & Beverage

Food & Beverage

  • Beverages
  • Food Ingredients
  • Chilled / Frozen Food
  • Chocolates / Cocoa / Pralines
  • Dairy Products
  • Fine / Specialty Food
  • Confectioneries / Snacks / Sweets
  • Condiments / Sauces / Seasonings
  • Halal Food
  • Organic / Health Food

FoodTech

  • Packaging Materials
  • Packaging & Labelling Technology
  • Sustainable Packaging
  • Process Technology
  • Operations, Safety and Quality Management

Top Product/Service Interest at ProWine Asia (Singapore)
[held alongside FHA-Food & Beverage]

Wines & Spirits

  • Champagne
  • Dessert Wines
  • Still Wines – Red
  • Sparkling Wines
  • Fruit Wines

As FHA evolves into FHA-HoReCa and FHA-Food & Beverage in 2020, there will be a 15% increase in the total number of exhibitors, bringing visitors more quality sourcing options from the global marketplace through 2 focused mega events.

LUCKY WINNERS

Congratulations to the 3 lucky winners who have won a 3-night hotel accommodation* to visit either FHA-HoReCa or FHA-Food & Beverage 2020!

Ria Lestari

Executive Marketing & Product Development Manager
PT Aerofood Indonesia

Indonesia

Albert Chew

Executive Director
Berjaya Group Bhd

Malaysia

Dennis Sandoval

Corporate Purchasing Manager
Astoria Hotels and Resorts

Philippines

* All winners have been notified by email

2 MEGA EVENTS. 2 DATES.
TWICE THE EXPERIENCE.

As the industry’s choice platform for unparalleled sourcing and business networking, FHA’s move to two dedicated shows will offer two distinct identities and differentiated offerings, whilst sharing a unified goal of enabling businesses.