EXCERPT FROM THE FINDINGS

A big thank you to the 1,991 past visitors who took time to participate in the 2020 Visitor Pre-Show Survey that was conducted online between 23 Jan and 13 Feb 2019. The feedback provided plenty of valuable insights which the Organising Team will use to curate a more rewarding experience for visitors in the upcoming events in 2020.

Check out some of the findings that were gleaned from the survey:

Who were the respondents?

The survey respondents represented a good spread of industry professionals across the entire value chain including F&B establishments, hotels, cafés, importers/distributors, manufacturers and more.

Breakdown by Company Activity

21.7%Importer / Wholesaler / Distributor
12.5%Manufacturer
12.2%Bar / Café / Fast Food / Quick Service
11.2%Restaurant / Bistro
10.4%Hotel / Resort / Country Club / Serviced Apartment
9.7%Other Food & Hospitality related
9.7%F&B / Hospitality Management Service / Consultancy
4.5%Retailer
2.9%Institutional Catering
5.2%Others

Breakdown by Job Function

24.5%Corporate Management
10.1%Executive Chef / Chef / Pastry Chef
10.0%Sales & Marketing
9.7%Operations / Project Management / Quality Control / R&D
7.9%Business Development
7.6%Service Staff
6.9%F&B / Catering Management
6.5%Purchasing
4.3%Kitchen Operations / Management
4.0%Finance / HR / IT
2.5%Academia
2.3%Consultant
3.7%Others

Which event(s) will they visit in 2020?

63.5%Both FHA-HoReCa and FHA-Food & Beverage
20.7%FHA-Food & Beverage only
14.4%FHA-HoReCa only
1.4%Unlikely to attend both events

What prompted visitors’ most recent visit to FHA?

35.3%Self-initiated to visit as a business trip
32.0%Sent by company as a business trip
17.7%Was interested to visit the show and took personal leave to visit
15.0%Others

EVENT CONTENT THAT ARE MOST IMPORTANT TO VISITORS

Range of exhibits/products

 Launch of new products/technology

List of exhibitors/brands present

Presence of new exhibitors

WHAT ARE BUYERS LOOKING FOR?

Top Product/Service Interest at FHA-HoReCa

Bakery & Pastry

  • Packaging Equipment / Materials
  • Bakery / Pastry Utensils
  • Baking Ingredients
  • Preparation Equipment and Accessories
  • Storage Equipment

Foodservice & Hospitality Equipment

  • Food Preparation Equipment and Accessories
  • Food Processing / Cooking Equipment and Accessories
  • Catering / Foodservice Equipment
  • Automated Kitchen Equipment
  • Bar / Kitchen / Service Counter Equipment and Accessories

Hospitality Style

  • Kitchen Accessories
  • Cutlery
  • Cookware / Hollowware
  • Chinaware / Crystalware / Glassware / Flatware / Silverware
  • Tableware

Hospitality Technology

  • Point-of-Sale and Related Systems
  • Hospitality Management Systems
  • Database / Customer Relationship Management
  • Automation / Robotics
  • Accounting / Billing

Speciality Coffee & Tea

  • Bar Equipment and Accessories
  • Coffee Brewing Equipment
  • Coffee Beans – Roasted
  • Blenders
  • Speciality Teas

Top Product/Service Interest at FHA-Food & Beverage

Food & Beverage

  • Beverages
  • Food Ingredients
  • Chilled / Frozen Food
  • Chocolates / Cocoa / Pralines
  • Dairy Products
  • Fine / Specialty Food
  • Confectioneries / Snacks / Sweets
  • Condiments / Sauces / Seasonings
  • Halal Food
  • Organic / Health Food

FoodTech

  • Packaging Materials
  • Packaging & Labelling Technology
  • Sustainable Packaging
  • Process Technology
  • Operations, Safety and Quality Management

Top Product/Service Interest at ProWine Asia (Singapore)
[held alongside FHA-Food & Beverage]

Wines & Spirits

  • Champagne
  • Dessert Wines
  • Still Wines – Red
  • Sparkling Wines
  • Fruit Wines

As FHA evolves into FHA-HoReCa and FHA-Food & Beverage in 2020, there will be a 15% increase in the total number of exhibitors, bringing visitors more quality sourcing options from the global marketplace through 2 focused mega events.

LUCKY WINNERS

Congratulations to the 3 lucky winners who have won a 3-night hotel accommodation* to visit either FHA-HoReCa or FHA-Food & Beverage 2020!

Ria Lestari

Executive Marketing & Product Development Manager
PT Aerofood Indonesia

Indonesia

Albert Chew

Executive Director
Berjaya Group Bhd

Malaysia

Dennis Sandoval

Corporate Purchasing Manager
Astoria Hotels and Resorts

Philippines

* All winners have been notified by email

2 MEGA EVENTS.
SAME TRUSTED BRAND.

As the industry’s choice platform for unparalleled sourcing and business networking, FHA’s move to two dedicated shows will offer two distinct identities and differentiated offerings, whilst sharing a unified goal of enabling businesses.

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