Asia's most comprehensive international food & hospitality trade event.

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Why Exhibit

The ideal international platform

Widely regarded as Asia’s most established international trade show of its kind located at the centre of a thriving region that continues to see strong growth in the food and hospitality industry, FHA is well positioned to offer companies the best channel to exploit the great market potential available in Asia.

At the last edition in 2016, FHA delivered

sqm of exhibition area

exhibitors from 70 countries/regions

international group pavilions

trade visitors from 100 countries/regions

Meet the right profile of buyers

With 40 years of experience in Asia’s food and hospitality industry, FHA boasts of its ability to understand exhibitors’ needs and delivers the right profile of high quality buyers to them.

  • Airlines / Cruise Lines / Rails
  • Bakeries / Confectioneries
  • Convenience Stores / Grocery Stores
  • Country Clubs Management
  • Department Stores / Retailers
  • F&B Logistics / Transportation
  • Fast Food Restaurants Management
  • Foodservice – Government, Military, School, Hospital
  • Foodservice – Industrial/Offshore
  • Foodservice and Hospitality Consulting
  • Hospitality / Culinary Institutes
  • Hotel Chain Owners
  • Hotels / Resorts Management
  • Hypermarkets / Supermarkets
  • Importers / Distributors / Wholesalers – Food and Drink
  • Importers / Distributors / Wholesalers – Hospitality Equipment & Supplies
  • Institutional Catering
  • Interior Design / Furnishing
  • IT – System Integration / Distribution Plants
  • Restaurants / Bars / Clubs / Café Management
  • Serviced Apartments Management
  • Spa and Wellness Management
  • Specialty Food Retailers
  • Trade Associations

The list above is not exhaustive and is meant to serve as a guide only.

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Gateway to Asia and beyond

FHA takes pride in being the leading and most comprehensive international food and hospitality trade show that attracts not just buyers from within, but well beyond the shores of Singapore. Exhibitors in the previous edition had the opportunity to make contacts with visitors from 99 countries/regions, excluding Singapore.

Visitors Breakdown by Country / Region (excluding Singapore)

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Forge new business relationships

With 78,000 trade attendees from more than 100 countries/regions expected at FHA2018, the opportunities for you to forge new business relations are limitless as you will not know who is going to turn up at your booth next. Besides, having face-to-face meetings tend to garner a better chance at sealing the deal.

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Proactive selling

FHA offers the ideal platform for you to showcase the full potential of your products through live demonstrations, food tastings or other innovative ways to draw the attention of your potential buyers. Seize the opportunity to answer any queries that they might have and you could be a step closer to sealing the deal.

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Extensive international media coverage

1,487 pieces of media coverage were generated for FHA2016 and 220 members of the international media attended the show. Such extensive media coverage presents the opportunities for you to present your latest or most innovative product/solution to the international media and garner widespread publicity for your brand through FHA.

Comprehensive strategic promotional campaign

Direct mailers, E-Newsletters, social media sites, trade magazine and newspaper advertisements, press releases and press conferences are only some of the ways amongst many others that will be used to promote FHA and attract quality trade visitors to the show. You can also make use of the online and onsite advertising opportunities available to promote your brand, products and services to trade visitors before and during FHA2018.

FHA2016 is the launch pad for two of our new products – ‘Nitro Coffee’ and ‘Draft Coffee’. Both received excellent enquiries at the show, with prospects from Malaysia, India and Indonesia! We look forward to FHA2018 to come up with more new launches!

Joanne Serrano, Brewer’s Coffee

From being a visitor every year, we exhibited for the first time at FHA2016 and are very happy with the decision! We received a good mix of enquiries from new project buyers as well as retrofit buyers for operations departments. We look forward to returning at FHA2018!

Martin Loh, POSH Urban

Profile of Exhibits

The lists below are not exhaustive and are meant to serve as a guide only.

HA2018-Logo

Venue: Suntec Singapore

  • Airline Catering Equipment
  • Bar / Kitchen / Service Counters, Equipment and Accessories
  • Beverages / Drinks / Food Dispensing Machines
  • Catering / Foodservice Equipment
  • Cleaning / Maintenance / Washing Equipment and Accessories
  • Engineering Services / Fittings
  • Food Preparation Equipment & Accessories
  • Food Processing / Cooking Equipment and Accessories
  • Ice Making Machines
  • Laundry Equipment and Accessories
  • Logistics and Material Handling
  • Pest Control Services
  • Refrigeration Equipment / Cold Storage
  • Sanitation / Waste Disposal
  • Service / Kitchen counter
  • Vending Machines
B&P2018-Logo

Venue: Singapore Expo

  • Bakery / Pastry Preparation Equipment and Accessories
  • Bakery / Pastry Processing Equipment and Accessories
  • Belts / Conveyors
  • Cake Decoration
  • Display & Shop-fitting Equipment
  • Gelato
  • Gelato / Ice Cream Machine
  • Ingredients
  • Kitchen Fittings / Appliances
  • Packaging
  • Racks / Storage
  • Refrigeration Equipment
  • Trays / Pans / Containers
FA2018 Logo[tag]

Venue: Singapore Expo

  • Canned Food
  • Chilled and Frozen Food
  • Condiments / Sauces
  • Confectioneries / Chocolates / Sweets
  • Dairy Products
  • Drinks & Beverages – Non-alcoholic
  • Fresh Produce
  • Halal Food
  • Health & Organic Food
  • Meat and Poultry
  • Organic / Health Food
  • Processed and Convenience Food
  • Seafood
  • Snacks
  • Specialty / Fine Food
  • Staple Food
HSA2018-Logo

Venue: Singapore Expo

  • Bathroom Fittings / Supplies
  • Beds / Beddings
  • Chinaware / Crystals / Glassware / Flatware
  • Cutleries
  • Electrics and Lightings
  • Fitness and Leisure Equipment and Accessories
  • Furniture and Furnishings
  • Guests Amenities
  • Housekeeping Supplies / Services
  • Interior Design Services
  • Kitchen Accessories
  • Outdoor Furniture and Fittings
  • Silverware
  • Spa and Health Equipment & Supplies=
  • Tableware and Accessories
HT2018-Logo

Venue: Singapore Expo

  • Accounting / Billing Software
  • Bar Coding / Scanners
  • Computer Hardware / Technology Services
  • Database Management / Marketing
  • Energy & Building Management Systems
  • Food & Beverage Management Systems
  • Hospitality Management Systems
  • In-Room Technologies / Entertainment
  • Internet / Telecommunication Systems & Applications
  • Mobile Enterprise Solutions
  • Payroll Systems
  • Point-of-Sale Systems (POS)
  • Property Management Systems (PMS)
  • Reservation Systems
  • Security & Safety Systems
SCT2018-Logo

Venue: Singapore Expo

  • Barista Tools and Accessories
  • Blenders
  • Coffee Beans
  • Coffee Brewing Machines
  • Coffee Grinders
  • Coffee Machines
  • Disposable Cups
  • Roasting Equipment
  • Tea Leaves

For enquiries or for more information, please contact our sales team at fha@sesallworld.com.