The Unrivalled Trading Platform in Asia
Already the largest trade exhibition of its kind in Asia, the 17th edition of Food&HotelAsia2010 (FHA2010) and the 11th edition of Wine&SpiritsAsia2010 (WSA2010) has surpassed all expectations to register its best-ever performance in its 32-year history.
With the surge in wine & spirits exhibitors, WSA2010 was re-branded as a co-located show with FHA2010 for the very first time. WSA2010 has its own dedicated area, consolidating exhibitors of wine and spirits products and services on one show floor, and allowing for more focused and targeted marketing to wine buyers. Exhibition space for wine & spirits exhibitors has risen 44% from 2008.
Attracting a total of 51,747 trade attendees from 99 countries/regions, the four days event held from 20 – 23 April 2010 at Singapore Expo was abuzz with activities. While business partnerships and opportunities were being explored and exploited at the exhibition halls, the conference rooms were filled with delegates and speakers eager to share their industry knowledge, trends and developments within their fields of expertise. The numerous competitions, social events and free seminars held within the 4 days have also garnered great interest and attendance.
The Opening Ceremony of FHA2010 and WSA2010 was officiated by Mrs Lim Hwee Hua, Minister, Prime Minister’s Office; Second Minister for Finance and Second Minister for Transport.
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Numerous social events such as the ‘Food & Wines from Spain’ provided an avenue for exhibitors and visitors to mingle and foster a deeper business network. |
The Venezuela Pavilion is one of the many new pavilions at FHA2010. Others include Argentina, the Philippines, Poland and South Africa. |
The many live demonstrations by exhibitors proved a hit with visitors and add to the liveliness and buzz of the entire event. |
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Visitors
A record 38,154 trade professionals from 91 countries/regions visited FHA2010 and WSA2010. Notably, overseas visitors increased 11.5% as compared to the previous edition and made up 40.1% of the total visitors. This was contributed mainly by the increase of visitors from Indonesia, Malaysia, the Philippines and Vietnam.
- Rest of South East Asia includes Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam.
- Rest of Asia includes China, Hong Kong SAR, Japan, Korea, Macau SAR, Mongolia, Papua New Guinea and Taiwan.
- Oceania includes Australia, Fiji, New Zealand and Vanuatu.
- Indian Subcontinent includes Bangladesh, India, Maldives, Mauritius, Nepal and Sri Lanka
- Middle East includes Bahrain, Iran, Israel, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, United Arab Emirates and Yemen.
- Europe includes Austria, Belgium, Bosnia & Herzegovin, Croatia, Cyprus, the Czech Republic, Denmark, Finland, France, French Polynesia, Germany, Greece, Ireland, Italy, Liechtenstein, the Netherlands, Norway, Portugal, Russia, Slovakia, Slovenia, Spain, Switzerland, Turkey, United Kingdom and Ukraine.
- Rest of the World includes Argentina, Brazil, Canada, Chile, Colombia, Comoros, Egypt, Guam, Kenya, Madagascar, Mali, Mariana Islands, Mexico, Morocco, New Caledonia, Puerto Rico, Reunion, Rwanda, Seychelles, Somalia, South Africa, Tanzania, Tunisia, United States of America and Zambia.
Group Delegations
FHA2010 and WSA2010 officially welcomed a total of 23 overseas buyer group delegations from 12 countries/regions. They include Malaysia F&B Executives Association (MFBEA); Hotel and Restaurant Association of the Philippines; Regional Economic Development Agency, Sri Lanka; Malaysia Association of Hotels; Siam Makro PCL; Hong Kong Bakery & Confectionery Association; PRIMAS (Malaysia Indian Restaurant Owners Association); Chefs Association of Malaysia; Food Industries Association of Shenzhen; Tri Arc Enterprises; Fuxiang Group, China; and New Viet Dairy, Vietnam.
40 delegates from the Malaysia Food & Beverage Executives Association (MFBEA) arrived at Singapore Expo on the first day of the shows. |
The 19 delegates from Siam Makro PCL and Siam Food Services traveled from Thailand in search for new products and to meet up with their principals participating at the shows. |
Reviews from Visitors
“This is perhaps the biggest FHA ever. I am very impressed with what I’ve seen so far and I am surprised that although the economic recovery is not full-fledged, the response has been tremendous. Despite the flight cancellations from across Europe, many of the exhibitors have found ways to come. I am looking mainly for production equipment to improve efficiencies in our restaurants as well as new and innovative ingredients and there are so many new ingredients from all over the world at the show. For example, we just found French caviar from the wine region of Bordeaux, France, which is very good. This show is the best platform for us to find new products.”
Mr Andrew Tjioe
Executive Chairman
Tung Lok Restaurants (2000) Ltd
Singapore
“This is my first visit to FHA. I have been living in the States and didn’t know that we have something as big as this. I am impressed with what’s available. We are looking for new technology for out hotels, guest rooms and restaurants. We are here to attend the hotel conference as well as to see the show. I find the conference to be particularly useful for our project director, operations vice-president and the director of our Raintree restaurant division.”
Ms Annabella S Wisniewski
President
Raintree Partners, Makati
Philippines
“This is my first visit to the show and to Asia. I received some invitations from some European companies that are exhibiting here and I decided to stop over on my way to China. FHA is a strong show, almost like the exhibition I go to in Europe. I have not seen the whole show yet but I see some interesting packaging products, some food technology and elegant tableware. There is also a big selection of coffee.”
Dr Amr Diab
Owner
Sedra Co & El Madena Co
Egypt
“We’ve come to meet all of our current suppliers like Roband, Cambro and Hatco. But we’re also interested in looking for new products and getting new supplier contacts and FHA is the best place in Asia to do that.”
Mr Virat Tangkamolsuk
President and CEO
Seven Five Distributor
Thailand
“We are here to meet potential suppliers and are looking for traders in Singapore who can be our sourcing agents and consolidate our products for us. We already have some who are recommended by manufacturers. My colleagues who were here for the previous show say there are many changes to the show this year. This year, there are more non-food products. More importantly, I find that there are more products that are suitable for the Asian consumers, compared to other shows like those in Europe where most of the products cater to the European consumers.”
Ms Supornsri Naktnasukanjn
Associate Director – Commercial (Non-Food)
Siam Makro Public Co Ltd
Thailand
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Exhibitors
2,546 exhibitors from 63 countries/regions unveiled their best and latest products and services at FHA2010 and WSA2010. With 79.9% of the exhibitors coming from overseas, it proved that Asia remains an important market with great potential for further growth. FHA and WSA is decidedly the essential platform for these companies to reach out to Asia.
At 82,000 sqm spanning across 8 halls of Singapore Expo, the exhibition space is an increase of 12% compared to the 2008 edition with 72,000 sqm. FHA2010 and WSA2010 also saw a significant increase in the number of group participation from 40 in the previous edition to 46 group pavilions in 2010.
Exhibitors Breakdown by Country / Region
- Rest of South East Asia includes Brunei, Cambodia, Indonesia, Malaysia, Philippines, Thailand and Vietnam.
- Rest of Asia includes China, Hong Kong SAR, Japan, Korea, Macau SAR, Papua New Guinea and Taiwan.
- Oceania includes Australia and New Zealand.
- Indian Subcontinent includes Bangladesh, India, Maldives, Mauritius, Nepal and Sri Lanka
- Middle East includes Iran, Israel, Jordan, Kuwait, Oman, Pakistan, Qatar, Saudi Arabia and United Arab Emirates.
- Europe includes Austria, Belarus, Belgium, Cyprus, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Luxembourg, Moldova, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and United Kingdom.
- North America includes Canada, and United States of America.
- Rest of the World includes Argentina, Brazil, Egypt, Mexico, South Africa, Tunisia and Venezuela.
Accolades from Exhibitors
“The attendance and quality of the meetings here have been very good. Everybody is happy with the show. The first time exhibitors have made good contacts, and hopefully it will lead to good business.”
Dr Massimiliano Sponzilli
Trade Commissioner
Italian Trade Commission
“Many of the exhibitors were very surprised that there were so many buyers! Maybe because Korea has become very popular as a destination, more people are beginning to enjoy Korean food and products. Some of our exhibitors have already got buyers and distributors.”
Ms Song Mi Jeong
Deputy Manager
Korea Agro-Trade Centre
“Exhibitors from the UK Pavilion secured a good number of promising leads from meeting high quality buyers from Southeast Asia, India and Australia. The companies will be following up on these.”
Ms Valsa Panicker
Senior Trade & Investment Attache
British High Commission
“FHA is an industry giant when it comes to trade shows. Sia Huat is a faithful exhibitor for decades and we never leave the show empty handed.”
Ms Grace Tan
Marketing Manager
Sia Huat Pte Ltd
“We sold our first piece of equipment within one hour on day one and several more pieces in the afternoon. On day two, we received confirmation for more orders. In fact, we have only one unit left and I am confident that will be sold too.”
Mr Ricky Wong
Managing Director
Kong Shiang Engineering
“We are pleased with the show. It’s well organised and with the right visitor profile. We will definitely be back again for the next show.”
Ms Phyllis Yeo
Marketing Manager Asia Pacific, Hospitality Solutions
Infor Softbrands
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FHA2010 Culinary Challenge
The critically acclaimed FHA Culinary Challenge (FCC) is Asia’s most recognised culinary competition. Besides the Individual Challenge, Gourmet Team Challenge and Dream Team Challenge, this year saw the return of the National Team Challenge which is held once every four years. Over three days of intense cook-offs, three National Teams were selected from the initial nine to vie for the Battle for the Lion trophy.
A welcome party was held on 19 April at the Raffles City Convention Centre. FCC2010 saw a total of 485 chefs competing for the various titles and awards. |
Crowd gathered at the viewing gallery to catch a glimpse of the action inside the kitchens. |
The Korean Gourmet Team gave an introduction of their buffet spread to the panel of international judges. |
The Singapore National Team took home the Battle for the Lion trophy. The first runner-up was awarded to the Germany National Team. Switzerland walked away as the second runner-up. |
Click Here for the list of FHA2010 Culinary Challenge winners.
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Asia Barista Championship 2010
Following the successful launch in 2008, Asia Barista Championship returned for the second time in 2010. This year’s championship drew 13 contestants, all of whom are reigning barista champions in their respective countries.
The Champion of Champions – Mr Chang Hung Chuang from Taiwan flew home with the coveted trophy and a cheque of S$5,000. He also won a category prize for Best Blended Signature Beverage. |
The 13 contestants took a final group photo after the prize giving ceremony held on 22 April. |
The Winners
Champion – Mr Chang Hung Chuang, Taiwan
1st Runner-up – Ms Benyapa Naowan, Thailand
2nd Runner-up – Mr Takayuki Ishitani, Japan
Best Blended Signature Beverage – Mr Chang Hung Chuang, Taiwan
Best Espresso – Mr Scott Callaghan, Australia
Best Latte Art – Mr Luciano Marcolino, New Zealand
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Asian Pastry Cup 2010
Hosted by the ASEAN Hotels and Restaurants Association, the Singapore Hotel Association and the Association of Bartenders and Sommeliers Singapore, AHRA Cocktail Competition made its debut at WSA2010. 8 contestants from the ASEAN nations pitted against one another as they strive to concoct intoxicating creations that will win them the honour of being ASEAN’s Best.
The 2010 edition of the highly anticipated Asian Pastry Cup was almost a déjà vu with results of the top 4 teams similar to that in 2008. The top four teams will be representing their country to compete in Lyon, France, at the World Pastry Cup 2011. |
Each team was given eight hours to complete four creations: a chocolate showpiece, a sugar showpiece, a plated dessert and a chocolate cake.
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The Winners
Gold – Singapore
Silver – Taiwan
Bronze – Malaysia
Bronze – China
Singapore Pastry Alliance Prize – Indonesia
Media Prize – Singapore
Best Team Spirit – Indonesia
Best Sugar Showpiece – Taiwan
Best Chocolate Showpiece – Singapore
Best Plated Dessert – Malaysia
Best Chocolate Cake – China
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AHRA Cocktail Competition
Hosted by the ASEAN Hotels and Restaurants Association, the Singapore Hotel Association and the Association of Bartenders and Sommeliers Singapore, AHRA Cocktail Competition made its debut at WSA2010. 8 contestants from the ASEAN nations pitted against one another as they strive to concoct intoxicating creations that will win them the honour of being ASEAN’s Best.
It was an action-packed afternoon as competitors tossed and juggled bottles of spirits to concoct the perfect cocktail for the judges. |
The winners of the inaugural AHRA Cocktail Competition. |
The Winners
Champion – Mr Zheng Pan, EHG Singapore
1st Runner-up – Mr Khng Kun Yao, DblO Singapore
Joint 2nd Runner-up – Mr Bernard Joseph, Malaysia
Joint 2nd Runner-up – Mr Panya Inkhongngam, Dusit Thani, Pattaya, Thailand
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WSA Wine Challenge 2010
Formerly known as the Wine&SpiritsAsia Challenge, WSA Wine Challenge 2010 attracted more than 470 wines from across the world. Featuring wineries, winemakers, wine importers and traders from all over the world, the challenge seeks to promote knowledge, prestige and value of world-class wines in Asia. The judging took place at the Raffles Town Club on 17 and 18 April.
The panel of international judges hailed from Japan, China, South Korea, India, Thailand, Indonesia and Singapore. |
To make it more relevant to the Asian palette, judges were told to think about the local food, products and flavours in their countries before they tasted the wines. |
Click Here for the complete list of winners and awards of the WSA Wine Challenge 2010.
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Knowledge Sharing
No event is complete without the complement of an engaging conference. FHA2010 and WSA2010 not only have one, but a series of conferences, seminars and workshops covering a wide array of topics. Attendees walked away unanimously satisfied with the width and depth of the knowledge tabled and shared.
- Asian Club Managers’ Conference
- FCSI APD Technology Presentation & Award
- Singapore International Halal Forum 2010 (SHIFT2010)
- Changing Consumer & Industry Trends in Muslim-Minority Countries
- Hospitality Operations & Design Conference
- Hotel Operations & Design
- Kitchen Operations & Design
- Food Safety Forum
- The Inside Out Kitchen Workshop
- ISO 22000 Food Safety Management Systems WorkshopAsia Sommelier Forum
- Asia Sommelier Forum
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See You in 2012!
The FHA2010 and WSA2010 Organising Team would like to thank all exhibitors, visitors, conference speakers and delegates, members of the press and supporting organisations for making the shows a resounding success.
Even as the curtain closes on FHA2010 and WSA2010, works are well under way for the 18th edition of Food&HotelAsia and the 12th edition of Wine&SpiritsAsia – happening from 17 to 20 April 2012 at Singapore Expo.
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